Kjell Issey Van Sice

Avasol Sunscreen

Paddling Out to Catch a Bigger Wave: Avasol Sunscreen Goes Above and Beyond for the Common Good.



It’s hard to relate to inconvenient truths. Yet the ocean, my playground and spiritual home, has become a place defined by them. It needs little repeating that we are in the midst of a deep and severe ocean crisis, so widespread and complex that it’s difficult for anyone to truly grasp. That’s why, when we have the opportunity to make responsible, sustainable personal decisions, we must.

About Kjell


Born in Belgium and raised between the islands of Hawaii and the African island of Mauritius, Kjell Issey van Sice lives a life defined by water, both in and out of it. A sponsored foil surfer with a degree in Photography and Imaging from the ArtCenter College of Design, he is published in magazines spanning over 140 countries in multiple languages. Kjell has clients within the surf, outdoor, design, and music industries, and collaborates with award-winning composers and writers. His work bridges photography, film, creative direction, and design.

What Kjell Does


When my lifelong love for being an artist and athlete in the ocean matured into a more caring perspective about water, I chose to apply the same skills to help others see why the ocean is necessary to preserve. I truly believe that beauty, whether conveyed in a photograph, film, or simply by sharing what it’s like to surf harmoniously with the ocean, is the most universal language I know of.
I’m currently a team rider for Starboard surf foils, and, as a designer myself, I continue to push for better, more sustainable materials choices when it comes to the construction of my boards as well. I’m currently partnering with Earth Technologies, a leader in eco-surfboard technology and zero-waste facility based here in California, to build the next generation of my foil boards from sustainable materials with sustainable methods. I’m kicking it off by having them recycle two of my old Starboard SUP boards to offset the new boards I’m having built! I have several long-term projects in the works, one of which is helping educate the public about sunscreen through my partnership with Avasol Suncare, a homegrown, ultra-high quality local brand from my town of Santa Barbara, California. We’re taking the message of information, awareness, sustainable design, and grassroots activism to big industries and local groups alike.
Stay tuned for upcoming projects both big and small on my website and Instagram account.


About Avasol Sunscreen


When we have the opportunity to make responsible, sustainable personal decisions, we must. One of the easiest things we can control is what sunscreen we use, not just for our own benefit, but for that of the sea. Thanks to years worth of intense scientific research surrounding sunscreen’s effects on marine ecosystems, we’ve learned two things: one, conventional sunscreen is terrible for marine life, and secondly, we know terrifyingly little about the long-term effects of the artificial chemicals we’ve been putting on our bodies for decades.
An entrepreneurial waterman from Southern California, with the simple goal of making a sunscreen that didn’t exist. It had to be a product he could put on his kids, but that would live up to the demands of the ocean lifestyle. Ten years later, Avasol is a global phenomenon used by moms and professional water athletes alike. It’s made of cosmetics and food-grade ingredients, all of which are responsibly, and sustainably sourced. Going beyond the concept of organic, many ingredients are wildcrafted, such as Tamanu from Madagascar, meaning it’s picked from wild sources by natives, helping fund local economies and preventing deforestation. Avasol’s two active ingredients, zinc oxide, and titanium dioxide, are both truly non-nano, making them safer for sea life, and much better for us, too. Further, a lack of artificial preservatives means Avasol is parabens-free. As Avasol is a holistically sustainable brand, the stick’s plastic-free packaging reflects the love and care put into its contents and is made from recycled paper, making it biobased! The stick is meant to be refilled and reused—just send it back to California for more.


Read more about Kjell in our blog

Paddling Out to Catch the Bigger Wave
Aug 1, 2019

Repurposing: A Foil Board From A Disused SUP
Oct 30, 2019