Protect Monterey Bay is a non-profit 501c3 committed to establishing the first ever California Marine Sanctuary in the Monterey Bay. This initiative began in 2016 with my idea of creating a simple sticker (Protect Monterey Bay) designed by surf industry artist James Deleon and printed by Shawn Adams owner of Santa Cruz-Monterey Signs. I told JD and Shawn I have an idea that is purely altruistic NO MONEY. They said awesome let’s do it. I passed these stickers out in all the coastal communities surrounding the Monterey Bay consistently over four years.
The general call to action was based around the number of single-use plastics flowing into the Monterey Bay as a direct result of over tourism in Santa Cruz and Monterey Counties. This kick-off was simply from me noticing and picking up trash from the kelp beds during paddle-board sessions in the Carmel and Monterey Bays.
I encountered a large pod of humpback whales in September 2014 while paddle boarding which changed me forever. I had a humpback whale spy hop about 25 yards away and looked me in the eyes at the big wave location called Ghost Tree in Pebble Beach , CA.
I created the first SUP ocean clean up of the kelp beds in whalers cove and bluefish cove at Point Lobos State Reserve (Central California) in collaboration with the Monterey Surfrider Chapter August 2015.These SUP ocean clean ups evolved to above and (Scuba/Free-dive) below the surface ocean clean ups at the Point Lobos State Reserve one of the most iconic coastal California State Parks. Each clean upI would invite
Later came the growth of doing more Stand Up Paddle clean ups in the rivers that flow into the Monterey Bay and Carmel Bay.
The final straw began in 2017 with the escalation of the cruise ship industry coming into the Monterey Bay and anchoring off the small coastal community of Monterey, CA. Yes – This is a National Marine Sanctuary , but the protections provided do nothing with these massive polluters. This non-profit is designed around local authentic business persons in the community that want to problem-solve our issues and empower the next generation of youth to do the same.
In 2020 the pandemic effectively shut down the cruise ship industry in global proportions which meant no cruise-ships in the Monterey Bay. In 2023 the cruise-ship industry was scheduled to return to Monterey ,CA. There has been a mind bending amount of due diligence over many years to disseminate the solutions and bring an honest assessment.
The City of Monterey elected a new Mayor in 2022 Tyller Williamson and in 2023 the Monterey City Council Voted to stop offering city services to cruise-ships. Just Say No is the solution. This win for the ocean should be a ripple effect to other small coastal destinations to follow this example. We are seeing more unique coastal cities say no more to the cruise-ship industry or a major reduction in vessels such as: Venice, Italy – Houston, TX – Charleston, SC – Bora Bora , Tahiti – Amsterdam and the list is growing in 2023.
Lets now create the first State of California Marina Sanctuary in the Monterey Bay. We have to be bold in protecting ocean environments like never before.
Vigilance and forward thinking required.