The idea was first conceived by Shilpika Gautam (Shilps) in late 2015 – a deep desire to reconnect with her roots in India, a propensity for following through on slightly mad adventurous instincts and wanting to combine the novelty of the SUP sport with the purpose of raising an imminent and serious environmental issue led to the birth of Gangessup. Ironically at this point, Shilps had only SUP’ed for a few hours.
The issue of water pollution is certainly not unique to the Ganges alone – in fact, as one of the greatest rivers in the world which supports well over 500 million people, the Ganges symbolizes the scale and urgency with which we must all be engaged in saving our water bodies – be it ponds, canals, rivers or oceans. Conversely what is unique to the river is the vast chasm between its essence and its physical form – the fact that the river which is sacred and holy and a goddess to hundreds of millions are suffering at the very hands of those it nurtures.
The media often use negative examples to describe the ongoing efforts to clean our water bodies – we, however, wanted to highlight the positive stories from this river-of-life, of the challenges that the least connected and underprivileged living along its banks face on a daily basis, and how public/private efforts are transforming their quality of life, one village at a time.