Paddling Out To Catch A Bigger Wave: Avasol Sunscreen Goes Above and Beyond for The Common Good.
When we have the opportunity to make responsible, sustainable personal decisions, we must. One of the easiest things we can control is what sunscreen we use, not just for our own benefit, but for that of the sea. Thanks to years worth of intense scientific research surrounding sunscreen’s effects on marine ecosystems, we’ve learned two things: one, conventional sunscreen is terrible for marine life, and secondly, we know terrifyingly little about the long-term effects of the artificial chemicals we’ve been putting on our bodies for decades.
An entrepreneurial waterman from Southern California, with the simple goal of making a sunscreen that didn’t exist. It had to be a product he could put on his kids, but that would live up to the demands of the ocean lifestyle. Ten years later, Avasol is a global phenomenon used by moms and professional water athletes alike. It’s made of cosmetics and food-grade ingredients, all of which are responsibly, and sustainably sourced.
Going beyond the concept of organic, many ingredients are wildcrafted, such as Tamanu from Madagascar, meaning it’s picked from wild sources by natives, helping fund local economies and preventing deforestation. Avasol’s two active ingredients, zinc oxide, and titanium dioxide, are both truly non-nano, making them safer for sea life, and much better for us, too. Further, a lack of artificial preservatives means Avasol is parabens-free. As Avasol is a holistically sustainable brand, the stick’s plastic-free packaging reflects the love and care put into its contents and is made from recycled paper, making it biobased! The stick is meant to be refilled and reused—just send it back to California for more.
It’s hard to relate to inconvenient truths. Yet the ocean, my playground and spiritual home, has become a place defined by them. It needs little repeating that we are in the midst of a deep and severe ocean crisis, so widespread and complex that it’s difficult for anyone to truly grasp. That’s why, when we have the opportunity to make responsible, sustainable personal decisions, we must.
