plastic cups labelled as eco are picked up as litter

Greenwashing : How To Survive a Tidal Wave of False Claims

As the climate is changing, greenwashing is rising. Demands from laws, NGOs and customer trends are pressuring companies to label themselves as ‘eco’ or ‘sustainable’. However, these claims are sometimes unfounded and it is important to learn how to recognise cases of greenwashing, so that you can avoid them. What is Greenwashing? Greenwashing is described…