Feb 20, 2019 | BY Albert Font de Rubinat
For the second year in a row, the non-profit Brands For Good invited Starboard to join their booth at ISPO in Munich to showcase all our environmental and social initiatives.
ISPO Munich is the world’s leading trade fair for the sports business. It takes place every year on the grounds of the Messe München and brings together more than 2,800 international exhibitors presenting their latest products from the segments Snowsports, Outdoor, Health & Fitness, Urban, Team sports, Vision, Trends, Innovation & Industry Services and Manufacturing & Suppliers.
“The idea behind BRANDS FOR GOOD is to inspire others and spread the word about Corporate Social Responsibility (CSR) in the sports business. Do good and talk about it! “
– Frank Lohse, Co-founder Brands for Good
Sustainability and environmentally friendly business practice have been playing an ever-greater role in society for some time now. That’s positive on the one hand, but also illustrates the drama of the situation on the other: Firstly, the bad news on the climate, poverty and natural resources are forcing us to change the way that we think.
Last year ISPO hosted its first ever CSR Hub and Sustainability Kiosk, a hall where sports brands and organizations with high social and environmental performance could present their efforts. This year it has been proven that the demand for transparent communication about products and how they get to consumers is growing–and is more than just a trend. Now, this has become the place where people will come to interact, share ideas, learn and discuss.
“Coming to an event of this size without carrying your products to sell is the best the best way to keep your ears, your eyes and your mind open, and learn how we can all together progress on a more sustainable way to do business.”
– Albert Font de Rubinat, Starboard Sustainability manager
Starboard’s eco-projects are always naturally born out of passion and we tend to forget how important is to share it and communicate it in order to inspire others. We don’t want to be the only ones pushing for better practices and luckily in events like this, we can see we are not.
As Frank says: DO GOOD AND TALK ABOUT IT!
By putting more focus on corporate social responsibility (CSR), we are redefining business success. So let’s continue to do good – and let’s talk about it.
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